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Pinwheels for Prevention Parade is scheduled for April 13, 11:30 a.m.

NEWS ADVISORY

FOR IMMEDIATE RELEASE

April 10, 2015

Contact:  Jon Ebelt, Public Information Officer, DPHHS, (406) 444-0936

               Chuck Council, Communications Specialist, DPHHS, (406) 444-4391                              

Pinwheels for Prevention Parade is scheduled for April 13, 11:30 a.m.

  • First Lady, Miss Montana, BCBSMT, Jefferson School students join forces to raise awareness about the prevention of child abuse and neglect
  • BCBSMT to donate $10,000 to Children’s Trust Fund

WHAT:          Montana’s First Lady Lisa Bullock, Miss Montana Victoria Valentine, Blue Cross and Blue Shield of Montana (BCBSMT) officials and about 200 Jefferson School teachers and children will parade to the Capitol front steps on Monday, April 13 at 11:30 a.m. in a sea of blue pinwheels to deliver one message: Child abuse and neglect must stop in Montana.

The Pinwheels for Prevention Parade will begin at Jefferson School. Helena Police Department officers will temporarily block traffic to allow the parade participants to cross Montana Avenue safely.

The event is co-sponsored by the Montana Children’s Trust Fund (CTF) and BCBSMT and is being held in conjunction with various other National Child Abuse and Neglect Prevention Month activities taking place statewide in April.

Pinwheels for Prevention is a national public awareness campaign built around the symbol of the pinwheel, which represents a happy and uplifting symbol of childhood and conveys the message that every child deserves the chance to be raised in a healthy, safe, and nurturing environment.

At noon on the Capitol front steps, BCBSMT will make a generous donation of $10,000 to the Montana’s Children’s Trust Fund.

On average, the Department of Public Health and Human Services completes about 7,600 investigations of child abuse and neglect every year involving 11,000 children. Further, the number of children in foster care continues to climb. As of February 28, 2015 there were 2,417 Montana children in foster care, the highest number of kids in care over the past 15 years.

WHO:             Montana’s First Lady Lisa Bullock

                       DPHHS Director Richard Opper

                       Miss Montana Victoria Valentine

                       BCBSMT President Mike Frank

WHEN:           Monday, April 13, 11:30 a.m.

WHERE:       The parade begins at Jefferson School and concludes on the Capitol front steps. (In the event of inclement weather, the noon kick-off event will be moved to the Governor’s Reception Room.)

 

About the Montana Children’s Trust Fund

This month and throughout the year, the Montana Children’s Trust Fund encourages all individuals and organizations to play a role in making Montana a better place for children and families. By ensuring that parents have the knowledge, skills, and resources they need to care for their children, we can help promote children’s social and emotional well-being and prevent child maltreatment within families and communities.

Created by the Montana Legislature in 1985, the Montana Children’s Trust Fund works to reduce and ultimately eliminating maltreatment of Montana children. The trust fund provides financial support to local programs across the state to prevent child abuse and neglect and strengthen families. For more information about the Montana Children’s Trust Fund contact Jamey Petersen at jpetersen@mt.gov or 444-3002.